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Facebook’s New Internal Document Says Its Engineers Have ‘Zero Clue’ Where Users’ Data Goes

 During the early start of 2022, we came across a new internal document by Meta’s Facebook speaking about a few concerns that engineers had. And one striking statement had to do with how so many engineers working for the firm had no idea where users’ data went.


Similarly, they were very vocal about how they didn’t know what Facebook was doing with the information either and that really sounded alarm bells for many around the world.

The information was made public after a court hearing was carried out in March of 2022, where two engineers confirmed the news mentioned in the leaked document. They also added how discovering the answers to such questions could really take a lot of teamwork because it’s not a simple task.

The tone observed was very bold and blunt, with the men adding how they would be surprised if anyone could break down that question and figure out what the right answer to it was. There was also a special mention of how data usually gets collected via the app’s subsystems as reported by media outlet The Intercept.

This particular hearing became part of a long lawsuit where Facebook was requested to provide an array of internal documents to better explain its case and answer these questions. See, the whole goal had to do with figuring out where exactly personal data was going and if subsystems were involved, how long, and for what purposes was this data stored.

But the engineers who took part in March’s hearing deeply struggled with the questions. It was a shocker for plenty as basic facts weren’t put out in the open because no one had an answer. How is Facebook employing such an open culture in terms of both software and its development systems?

Thankfully, there was some mention of the SDK being involved and its backend but that’s about it. Questions were raised about a possible data diagram and if it did indeed exist. On that note, one of the engineers did comment on how Facebook employs some of the most bizarre tactics in the world of engineering culture. There aren’t too many artifacts produced and you’ll usually see the code serving as a document.

But all in all, what we could understand is that the entire episode is quite terrifying and not one that many users would want to hear about a leading app in our daily lives.

On the other hand, we did hear about Meta’s spokesperson adding some details linked to how its systems are very sophisticated and intricately designed. They claim to be adding state-of-the-art privacy features that keep users’ data safe while highlighting different mechanisms for data control across the platform.

But as far as privacy experts are concerned, they are definitely not convinced by the types of responses received. In fact, such reports are rather damning and beyond shocking.

To have billions of data belonging to Facebook users get absorbed into a system that no one knows about is just plain worrying. And the concept of a drop of ink falling into a lake is the perfect way to picture it.



TikTok Adds More Data To Its Insights Tool So Users Can Filter Options That Best Suit Them

 TikTok is adding more data notes to its very productive Insights Tool. The company says the decision has been taken so users can better filter out options that suit them.


The tool was first introduced with the motive to put several different types of snapshots on display. This includes integral notes on what’s happening in the market around the globe. Therefore, users can filter down any type of specific information for their targeted campaigns.

As can be witnessed through this particular approach, TikTok Insights is allowing the new data to be downloaded for cards and in presentations or for any other use.

Users can narrow down the data in a number of different ways. This includes TikTok providing a lot of options for filtering purposes and they can better gauge what’s happening around the global markets of today.

For instance, if you’d like to know integral trends in the UK during the holiday season among users of the app, you can easily find out now. In the same way, the platform says it’s ideal when you wish to publish a new marketing approach.

Now, there are more insights than ever included so finding out what’s trending in the current market is key for planning purposes.

It’s definitely not perfect as the information can’t be customized to a point that you’d probably want it to be. However, the platform can be used to see what behaviors are being followed to guide users to the best marketing approach across the app.

TikTok is adding the details to the platform outlined as Creative Center. And we feel the more insights provided, the better and easier it will be to market on the app.



This Latest EU Legislation Might Make Android Phones Last Longer

 Planned obsolescence has been a common feature among most products because of the fact that this is the sort of thing that could potentially end up making the product break down in a fixed timeline thereby forcing consumers to purchase a replacement. This trend can be seen in the world of smartphones as well, with many smartphone manufacturers ceasing to provide long term support in the form of updates and security patches.


With all of that having been said and now out of the way, it is important to note that the EU is starting to draft legislation that might change all of this. This legislation will mandate that smartphone companies provide consistent feature updates for a minimum of three years, and security patches for a minimum of five years with all things having been considered and taken into account.

This can help consumers get a lot more usage out of their smartphones than might have been the case otherwise, since they would no longer have to replace their phones every few years just to gain access to updates once again. There is another major advantage of this legislation as well, namely that it will allow e-waste to be reduced considerably once all has been said and is now out of the way.

Most consumers don’t want to buy a phone for the sake of it, and they are usually driven by necessity. This results in an unnecessary increase in the amount of electronic waste that is produced, and this legislation can be an important first step towards fixing the matter once and for all.

This legislation can make it so that consumers can use their smartphones for at least half a decade as long as they take good care of it, and it will be interesting to see if it has the positive impact that so many are saying it will. While it might cut into the profit margins of smartphone manufacturers, in spite of the fact that this is the case they can still keep their sales up by innovating instead of designing their products to become obsolete too quickly.



Apple Has Just Announced The New iPhone 14 Series With Some Innovative Features

 The moment that many iPhone enthusiasts have been waiting for all year long has finally arrived. Tech giant Apple unveiled the new iPhone 14 and iPhone14 Pro with some innovative features worth a glance. And we’re outlining some of the major ones for you below.


For starters, users can expect a new emergency SOS through satellite communication technology. What does this mean? Well, users will get the chance to send signals for help, no matter where they may be located.


This includes even the most remote places of them all and when you’re struggling with mobile data signals too. To make this type of scenario work, Apple has put together a mix of technologies. In turn, this removes the need for heavy forms of hardware so that communication becomes possible, thanks to a satellite located right above your head.


The feature comes with all new devices and is free of cost for the next two years. We’ll be seeing a launch take place soon in November across both the US and Canada.

Apple says the new technology is fabulous at sending out texts at a fast pace under emergency conditions. The company has worked with an array of experts to create a list of emergency questions that gets active with the click of a button. So getting help faster than ever has never been easier.

Secondly, Apple has included a new photonic engine into the iPhone 14. This means users can attain the best camera performance under low lighting conditions. In case you didn’t already know, computational photography is the rage these days.

Apple’s new Deep Fusion technology allows you to take better images with your iPhone, thanks to a new processing stack. This has been dubbed a photonic engine and it’s designed to make the most of even the poorest low light conditions.

This phone camera can be seen taking a total of 9 shots and one that’s of long exposure. The system then assesses which of these shots are perfect and it creates a combo by compositing them together in terms of sharpness. While it sounds like a simple collage, it’s far from just that.

Apple confirmed the news stating how the Deep Fusion gets active as soon as the phone sensors detect poor lighting. Therefore, users get the chance to click images in the best hues and with better details.

The leading iPhone maker promises that this new ultra-wide camera and the new selfie camera are guaranteed to perform better than before when users were faced with poor lighting. It’s all thanks to the state-of-the-art technology being incorporated.





Meanwhile, another notable feature worth a mention is linked to a 48MP sensor located in the Pro version of the device. This series can utilize the mixing of pixels for merging data together on the image sensor. And what you get in the end is a mega ‘super pixel’ that really enhances low-lighting conditions.

Thankfully, there is no button or toggling option to flip this on. It gets activated automatically in different lighting situations.

Last but not least, the new iPhone series has some great news for users in the US. Now, iPhones come with supported eSIMs and while we agree that the devices have been providing support for such SIMS in the past, we’re seeing the new iPhone provide support related to physical SIMs in America. So what does that mean?

Well, users in the US will have devices without any slot for their SIMs. This is definitely in line with news from the past that spoke about Apple moving forward with eSIMs.


The whole concept linked to eSIMs has to do with making connections with cellular networks without the real need for physical SIMs to be added to your device. It’s convenient and allows users to have multiple profiles on one device. Also, it’s more secure and wards off theft incidents as it can’t be stolen.

But there are a few drawbacks linked to electronic sims. For example, you can’t make changes to your SIM card with ease. And that’s quite troublesome when you’re traveling. When it comes to travelers, it’s not simple to purchase local sims in the nation they’ve traveled to.

For now, the change is restricted to the US. But we’re not quite sure if other markets will be seeing any similar types of changes occur too.

Brazil Suspends Sales For iPhones Without Power Brink While Issuing Apple Fine Worth Millions

 Just days before the exclusive iPhone 14 launch event, Brazil is taking strict action against Apple. The country’s Justice Ministry was seen issuing a statement that claims to suspend all iPhone sales without a power brink.
Additionally, the government has also sent a mega $2.3 million fine to the iPhone maker as published in the country’s Federal Register today.
As mentioned in Brazil’s leading news outlet G1 Globo, the government explained how it was canceling the registration of iPhones in the market with a suspension for all iPhone device sales too. This will take place with immediate effect, the statement went on to read.


No matter what generation or even model of device is present, if they don’t have the power brink, they won’t be up for sale.

Brazilian government officials further mentioned how it will not be applying the daily fine if the company chooses not to suspend iPhone sales without power brinks immediately. It will only come into play if and when the leading iPhone producer fails to follow guidelines in the future.

As it is, we saw in October how the country’s Justice Ministry mentioned to both tech giants Apple and Samsung that they failed to be clear about why such a decision to remove power brinks was made in the first place from their smartphone series.

And when no adequate reply was provided, the government decided that it was high time for the country’s consumer protection regulator to begin administrative proceedings against both firms.

But we’d like to mention how Samsung has been very keen on listening to Brazilian government officials and that’s why its latest series of folding smartphone devices do entail a power brink as confirmed by the company.

Apple did once mention that the majority of households encase more than one iPhone and for that reason, having several power brinks of the same kind just does not make sense. And for a healthier and safe environment, having power brinks added to the latest iPhones wouldn’t be beneficial.

But despite knowing this fact very clearly, so many governments around the globe are still filing lawsuits and issuing fines against the Cupertino fine as to why no power brink is being provided with iPhone sales.

A recent comment from Apple has been made on the subject in question. They will definitely appeal the decision brought on by the Brazilian government because they feel removing the power brink from its iPhone box would definitely decrease the carbon footprint on planet earth.

Apple issued a long statement where it justified its behavior in detail. It added how much it cares for the planet and since its power adapters comprise its greatest use of materials such as plastic and metals like zinc, getting rid of them could help reduce carbon emissions comprising nearly 2 million metric tonnes.

And they said it was equivalent to eliminating more than 500,000 vehicles from the road annually.

With millions of power adapters being used around the globe, Apple says it hopes to play its role in combating the environmental crisis that we’re currently facing.



Instagram Takes A Step Back And Potentially Abandons Its In-Stream Shopping Program

 While the concept linked to eCommerce seemed to be a mighty endeavor and one that would generate revenue for many apps, the results have proved otherwise.
What we saw during the pandemic times was a major jump that had many users resorting to apps to shop online. After all, you couldn’t go out and you needed some form of activity to keep yourselves busy.


A lot of western apps tried to copy Fetch and hoped its success would pave way for a similar route on their platforms too. But it doesn’t seem to be working for Facebook, TikTok, and now Instagram too.

Yes, Instagram is the latest application to join the bandwagon in terms of taking one step in a backward direction in terms of its in-stream shopping program. The company says they’re reassessing their approach and hope to come back stronger. But in all reality, it wouldn’t be wrong to assume that they’ve potentially abandoned the program.

A recent report by The Information shed light on how Instagram was scaling back in a drastic manner from all of its shopping features. The firm mentioned this to its employees last week on Tuesday.

There is now a greater shift from the world of eCommerce to one that’s related to advertising directly. Moreover, we see how this sudden retreat by Meta is actually proving to many that it’s no longer interested in long-term ordeals. Instead, it wants to focus more on creating a better form of its business linked to short-form videos.

Hence, soon you’ll see the currently available Shop Tab on the app soon disappear as the app plans on making a move to adopt more simple and less specific versions of its product display.

Definitely, this is a huge shift away from the routine eCommerce that we are accustomed to seeing. There was certainly one point in time when Meta wanted to make the most of such revenue-inclined tools and more emphasis on different types of product development.

But as Meta has seen over time, the demand just does not seem to be over there. No matter how much they try, it’s not easy to replicate trends taking place in Chinese markets.

We believe Meta, out of all others, would be the ones to know this the best as they once tried something similar with messaging. Remember in 2016 when Meta gave in to the idea of turning its Messenger into a platform that encompasses everything? Well, it didn’t get the success that WeChat came with, despite it being deemed an essential tool for Chinese users.

Meta hoped that with the introduction of bots in Messenger, it would be able to get firms to have their own chatbots across the platform. But no one really cared about that.

Meta was seen adding its Shop tab to the Explore element in July 2020 and by November, it was on Instagram too. During that time, eCommerce was booming because global lockdowns were in full swing.

But now that the pandemic threat has eased, trends have declined and many are no longer interested. And Instagram isn’t looking at shopping as a profit-making endeavor.



Here’s When Consumers Pay More Attention to Online Ads

 The digital ad industry has grown tremendously over the past decade or so, but in spite of the fact that this is the case many consumers have started to zone out of any ads that they see online. Ignoring ads has become commonplace among a rather wide range of consumers, and Yahoo has collaborated with OMG to ascertain when they might not pay attention and in what situations they would be more likely to with all things having been considered and taken into account.


According to this research, while 53% of ads meet the minimum standards required for viewability, they weren’t able to acquire even a single second of active engagement. With all of that having been said and now out of the way, it is important to note that there is a big difference between an ad being viewable and it actually commanding active attention from consumers.

This research involved analyzing around 128,000 ads, and they were sorted into three different rankings. The highest ranking involved active consumption with eyes fixed on the ad in question, followed by passive attention wherein the eyes are on the screen but not focused on the ad itself, and finally non-eyes ads that make it so that users don’t pay attention to the screen at all.

Interestingly, active attention doesn’t seem to be impacted by what time of day the ad gets posted. Ads got an average of 1.6 seconds of attention regardless of time of day, and what's more is that the day of the week didn’t have a huge impact on active attention either. Passive attention is influenced somewhat by these factors, but the differences aren’t significant enough to be worthwhile.

1.6 seconds of active attention are not enough to allow marketers to get good results from their advertising campaigns. They need to aim for a minimum of 2.5 seconds of active attention because of the fact that this is the sort of thing that could potentially end up increasing their click through rate.

However, since changing up post timings is not going to have an appreciable effect on active engagement, what then can marketers do? One suggestion that was made is that marketers could go for shorter ads. Video based ads that are 15 seconds long or shorter facilitated a whopping 280% increase in active attention. That is a huge uptick that marketers should be cognizant of when they are planning their campaigns out.

Another factor that can be influential in this arena is that of the age of the target consumer. Active attention tends to decrease among younger users, with baby boomers giving about 2.1 seconds of active attention on average which is far higher than the 1.3 seconds that is commonplace among Gen Z respondents who are between the ages of 18 and 24.

Conversely, gender has been found to be somewhat inconsequential since active attention remains consistent regardless of the gender identity of the users being targeted. All of these things are essential for marketers to keep in mind if they want actual engagement instead of impressions. Such factors must be accounted for, otherwise digital marketing would become virtually worthless which is concerning given how expensive it has become as of late.

Younger consumers pay more attention to online ads, survey finds


Dive Brief:

  • Attention to online ads often depends on the age of the viewer, according to a press release about the second in a series of reports on ad experience from digital ad platform RevJet. Among 18-to-44 year olds, there’s a 47% increase in attention compared to 2018, but only 7% for those 45 and older. For Facebook ads, the increase is 49% for the younger set and 25% for the older crowd. But, for YouTube ads, there’s a 38% increase over 2018 for 18-to-44 year olds, compared to an 85% increase for those 45 and older.
  • Both age groups are maintaining the status quo for skipping video ads, with 2% less for each, compared to 2018. And both are more accepting of auto-play video ads, with a 43% increase in acceptance among 18-to-44 year olds and 143% increase in acceptance for those 45 and older.
  • The report also found that consumers aged 45 and older are buying 38% more online products now compared to 2018, while there was only a 9% increase in online purchases by 18-to-44 year olds during the same period.

Dive Insight:

  • RevJet’s findings point to a couple of positive trends for digital marketers and arrive amid new research showing that digital ad revenue topped $100 billion for the first time last year. Younger consumers paying more attention to ads is particularly noteworthy, as this group has, in the past, been shown to have a penchant for using adblockers or simply ignoring ads. Both millennials and Gen Z are big users of adblockers, according to separate research. However, when researchers take a more granular approach there are indications that Gen Z is interested in some forms of advertising, particularly out-of-home and video.

    It’s also interesting that older consumers are becoming more comfortable with shopping online. This supports other recent trends like CPG brands putting a bigger focus on direct-to-consumer offerings and a surge in shoppable digital ad formats.

    However, the report also underscores some of the ongoing challenges in digital media, in particular concern over data privacy. Eighty-six percent of both age groups combined expressed concern about digital privacy, although there’s a slight age split: 18-to-44 year olds are becoming more concerned, but those over 45 are becoming less concerned.

    Another key takeaway from the RevJet report is that marketers need to keep their digital content relevant and avoid putting the same creative in front of consumers as they move around web properties. More than 90% of those 45 and older dislikes a company that is repeating an ad or whose ads are not aligned with the viewer’s interests or situation. But, among the 18-44 set, only about 68% would feel negatively toward such an advertiser.

    Conducted online in January, the survey sampled 1,000 individuals aged 18 and older in the U.S.



Google’s Digital Wellbeing Tool Plans To Include ‘Cough And Snore Detection’ On Android Devices

 Google is certainly thinking outside the box when it comes down to offering users the best features to better their health.


We’re hearing more news about how the search engine giant’s Digital Wellbeing is planning on taking things to the next level. And that entails targeting users in their sleep with cough and snore detection.

In recent times, Digital Wellbeing has really come out on top in this regard. It was first launched in Android’s 9 Pie and since then, people simply couldn’t get enough of this incredibly useful tool. After all, what better way to steer clear of unhealthy smartphone consumption than this?

All in all, the popularity grew with the masses and today, people are in love. Although we’re sure apps like TikTok and Instagram aren’t loving the news about a tool that forbids users from scrolling unnecessarily.

Now, the feature wishes to undergrow expansion on Android by targeting users in their sleep. They claim it’s a great way to track their health and well-being.

This year in May, we heard rumors about how Google might be attaching such features but we weren’t too sure. Now, it appears they’re doing just that, thanks to a new report by 9to5Google via the app.

They were able to decipher that the company’s latest beta proved how the tech giant started working on the snore with cough detection. The plan is to make it a part of their exclusive Bedtime Mode.

The tool would function by using the in-built microphone in the device for sound detection that is made while sleeping. This way, it would gauge how much you snore and cough while fast asleep.

Digital Wellbeing is said to function simultaneously with the current system for sleep tracking from Google Clock. The tool is already designed to gauge how much users sleep through the device’s gyroscope with light sensor technology. These combine to assess if the device is kept motionless throughout the night hours.

Interestingly, the feature is already a part of so many smartwatches. For instance, the Galaxy Watch 4 could deduce how much a user snores. Nevertheless, not too many people have smartwatches today.

Many also don’t have the second generation variant for Nest Hub as well. Both of these features entail modern features for sleep tracking. We think it’s great if your phone can be the one to tell you that you snore or cough a lot.

You never know what health conditions you may be suffering from after the detection of such symptoms.



Instagram’s New Guide Helps Creators Optimize Recommended Content

 Instagram has managed to turn itself into a respectable hub for influencers as well as content creators, with many members of these professions using Instagram as their primary mode of communicating with their various followers and patrons. A powerful tool that Instagram has to offer is that of content recommendations, and most users will have seen such content on their timelines. Recommended content is based on user interests, and it can be useful for creators because of the fact that this is the sort of thing that could potentially end up giving them access to a much wider audience.


The social media platform has just published a guide that is meant to help content creators increase their chances of having their content get recommended to potential viewers. With all of that having been said and now out of the way, it is important to note that adhering to Instagram’s strict content guidelines should be of paramount importance. Any violence, use of regulated substances or sexual suggestion would make content ineligible since it would go against Instagram’s content policies once all has been said and is now out of the way.

There are also three best practices that Instagram has highlighted which can give up and coming content creators a real boost. The first best practice is to focus on the creation of original content. Content aggregator accounts might be able to take advantage of YouTube’s algorithm, but it seems that Instagram is more interested in creators who are working on original productions.

Another tip that Instagram has given in this report is that creators should incorporate reels into their content strategies moving forward. The Meta subsidiary was instrumental in the genericizing of Snap’s formerly unique feature of Stories, and the company clearly wants to double down on this popular feature. Content creators adopting the feature will bring more eyes to it, so any creator that wants to get a free shoutout should look into that.

Finally, Instagram has recommended that all creators try to optimize their content for search. This includes adding the right keywords, drafting captions that are vivid and descriptive and perhaps most importantly adding all the relevant hashtags. In spite of the fact that this is the case, creators should avoid using excessive hashtags since this can have a harmful impact on their stature in the eyes of Instagram’s algorithm, and they might find their rankings slipping as a result.

According to a recent tweet put out by Instagram head Adam Mosseri, recommendations will be a big part of Instagram’s short term strategy. In the words of Mosseri, Instagram will be doubling down on recommendations and might even start showing more of them to users.

This gives content creators the chance to obtain a new avenue for gaining more followers than might have been the case otherwise. Instagram is clearly trying to compete with its age old rival YouTube as well as the new competitor that it has found in TikTok. Making recommendations can increase usage time per user, and it can also allow users to start treating Instagram as more of a content hub for entertainment and education rather than just being a simple social media platform for sharing images.

How Instagram recommendations work

We look at a number of signals to personalise recommendations, such as how many and how quickly other people are liking, commenting, sharing and saving a post; a person's interaction history with the person who posted; other posts a person has liked or commented on. We also give people a lot of different controls over what they see on Instagram, including the ability to tell us if they're not interested in something or have a different comfort level with more sensitive content. This all works together to power our recommendation system and help us get your content or account in front of the people who are most likely to join your community or become your next biggest fans.

Monitor your insights

Fluctuations in reach are common, but if you're using a business or creator account you can check your Instagram insights to monitor trends and content performance. Watch out for patterns and keep tabs on which pieces of content are getting more reach to help inform your content strategy. Within Insights, you can break down accounts reached by followers and non-followers so that you can see how much of your reach is coming from people who don't already follow you – and track that over time by changing the time frame selected. We're also working on tools to provide more transparency into your account's eligibility to be recommended and will share an update here soon.



Twitter Finally Starts Making Money Again With 24% Revenue Boost in August

 Twitter used to be a major heavyweight in the world of social media, but with all of that having been said and now out of the way it is important to note that the former social media superpower failed to capitalize on its initial popularity. Competitors like Facebook got the edge over Twitter, but in spite of the fact that this is the case Twitter continues to hold its own thanks to its hefty monthly active user count.


However, one area that Twitter has really been lagging behind in is in-app revenue. The social media platform has historically struggled to monetize its user base, but this year proved that the site still had some growth. While Twitter has had a rough summer so far, with in app revenue growth rates in June and July plummeting to 1% and 5% respectively, it appears that the platform is making a comeback with all things having been considered and taken into account.

Estimates for Twitter’s in-app revenue in August show an excellent 24% increase, which is the highest rate of growth that the platform has seen since January. That has brought its in-app revenue to over half a million for the first time in its history. 90% of the $574,000 that Twitter earned through in app revenue in August came from the App Store, which suggests that a majority of Twitter’s big earners are iOS users.

Twitter has managed to turn the ship around, but it still has a long way to go. The fact that this major company only crossed half a million dollars from in app revenue just last month is a testament to the sluggish rate of growth that this company has managed to acquire so far. Still, Twitter has pioneered in app revenue as a new way of earning money, and while competitors like Snapchat have fine tuned the concept by offering more features for a lower price, Twitter might be able to use this great month to invest in future growth. It will be interesting to see if Twitter’s stellar growth rate continues for the rest of the year.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.



Saudi Arabia reports 66 new COVID-19 cases, 3 deaths

 


  • Of the new infections, 27 were recorded in Riyadh and 10 in Jeddah

JEDDAH: Saudi Arabia reported 66 new cases of COVID-19 on Saturday, according to the Ministry of Health. As a result, the total number of cases in the Kingdom over the course of the pandemic grew to 813,682.

The authorities also confirmed three new COVID-19-related deaths, raising the total number of fatalities to 9,302.

Of the new infections, 27 were recorded in Riyadh and 10 in Jeddah. Several other cities recorded fewer than 10 new cases each.

The ministry also announced that 68 patients had recovered from COVID-19, bringing the total number of recoveries to 800,817.

It said that 3,563 COVID-19 cases were still active.Saudi Arabia reports 66 new COVID-19 cases, 3 deaths


TikTok Offers Better Engagement Than Any Other Social Media, New Report Reveals

 TikTok has had a glorious success story so far, and its sudden rise in popularity has spurred its competitors to adopt some or all of its features. TikTok also offers a lot of value to brands because of the fact that this is the sort of thing that could potentially end up giving them a new frontier to target prospective consumers in. In spite of the fact that this is the case, most brands still aren’t maximizing the potential of TikTok with all things having been considered and taken into account.


A social analytics company by the name of Rival IQ recently put out some data that sheds some light on the engagement rates that brands can see on the video streaming app. With all of that having been said and now out of the way, it is important to note that TikTok offers an excellent engagement rate of 4.1%. This is a lot higher than the engagement rate for every other social media platform including Facebook, Twitter as well as Instagram.

The best performing brands on TikTok belonged to sports teams, learning institutions focusing on higher learning along with non-profits. Companies offering higher education saw the best engagement rates of all at just under 10% or 9.9% to be precise. Coming in second are various sports teams with an engagement rate of around 7.6%, followed by non-profits at 6.4%.

Plenty of other industries and sectors are also seeing healthy engagement rates, such as in the case of food and beverage companies whose TikTok posts received a 4.5% engagement rate which is higher than the median across TikTok when all niches are factored in.

The primary feature that is making TikTok such a hotbed for digital marketing investment is its video centric nature. Over 40% of digital ad spends are going towards video based content, and TikTok has the added advantage of a lower saturation rate. Brands tend to post 4.6 times per week on Instagram and 5 times a week on Twitter, so TikTok’s average weekly post rate of 1.8 allows the platform to be less cluttered for its users.



Google has come up with a new feature that will allow users to save things using bookmarks

 Google is the most popular search engine with billions of people using the app every day. While on the app on our mobiles we often want to save a page that we want to come back to later and can’t remember the URL, this is where Google’s new feature comes in.


First, a quick recap is in order, so last year in September Google redesigned the collection tab so that it had a much better user interface and was easier to use. Now Google has taken another step forward and integrated the bookmark option with the search results.

The app has long since been home to the “add to collection” button, but now that has been replaced with the bookmark option.

The app has now brought the bookmark option to the built-in browser to reside alongside the hamburger menu of “about the page” and other actions. Tapping on the button will lead to a small split screen tab opening up with the option to select what folders you want to add the result into. The tab also sports the ability to change the folder the page was added to if the need to do it arises. One thing that should be noted is that the small bookmark marker will stay there even if you search again with a different keyword but with the same results.

The saved items can be viewed through either the collections tab or through the web directly as well. You can make as many collections as you would like and save pages to your heart's fill. You can save not only pages but movies, books, locations, etc.

The ability to save with this feature is still not very out in the world and is only available for a few logged in users according to an article by 9to5G. Once this feature becomes widely rolled out, we will make sure to inform you.



60 samples of Zamzam water analyzed daily at Prophet’s Mosque to ensure safety


  • Samples are taken from Zamzam containers, filling points, drinking fountains, and tanks

RIYADH: 60 samples of Zamzam are taken from various sites at the Prophet’s Mosque in Madinah daily and analyzed to ensure the safety of the water, Saudi Press Agency reported on Sunday.

The samples are taken from Zamzam containers, filling points, drinking fountains, and tanks in an organized and continuous manner throughout the day. They are then analyzed to ensure the water is safe and has not been exposed to contaminants.

The laboratory where the samples are analysed is equipped with the best modern technology, and the team that collects the samples and analyzes them is made up of specialist technical staff.

 


The Month Of SAFAR


 

Islamic Development Bank Group says it’s ready to support Pakistan after devastating floods


 

  • Group commended Pakistani authorities and relief agencies for their efforts to bring relief to victims
  • Pakistan is a member country of the group

RIYADH: The Islamic Development Bank Group said it is ready to support the Pakistani government’s efforts to address the impact of devastating floods in the country on Wednesday.

Record monsoon rains and melting glaciers in northern mountains have triggered floods that have killed at least 1,191 people, including 399 children, in the Asian country.

The group, of which Pakistan is a member country, commended the Pakistani authorities and relief agencies for their extraordinary efforts to bring relief to the victims and provide crucial humanitarian assistance.

It expressed its solidarity with the government and people of Pakistan, and called on the international development community, UN agencies, and international organizations to deliver lifesaving and livelihood assistance, such as health services, food, clean water, and shelter.

The IsDB Group said it reiterates its commitment to stand shoulder to shoulder with the government of Pakistan, along with other development partners, to mitigate the negative impact of the floods.

On Thursday, southern Pakistan braced for more flooding as a surge of water flowed down the Indus river.

The military said it had evacuated some 50,000 people, including 1,000 by air, since rescue efforts began.

Saudi crown prince launches Rua Al-Madinah project near Prophet’s Mosque




 





  • Development aims to enrich the visitor experience for pilgrims
  • Project will span 1.5 million square meters, feature 47,000 hotel rooms

RIYADH: Saudi Arabia’s Crown Prince Mohammed bin Salman on Wednesday unveiled the master plan for the Rua Al-Madinah project — a mega mixed-used real estate development to the east of the Prophet’s Mosque.

The crown prince, who is chairman of both the Council of Economic and Development Affairs and the Public Investment Fund, said the project, in line with Saudi Vision 2030, would help to raise the hosting capacity for Umrah pilgrims to 30 million over the coming years, the Saudi Press Agency reported.

The project, which will be developed by the PIF-owned Rua Al-Madinah Holding Co., will span 1.5 million square meters — of which 63 percent will be open and green spaces — and feature 47,000 hotel rooms, the report said.

It will also boast nine bus stops, a metro station, tracks for self-driving vehicles and underground parking, all of which will provide easy access to the mosque and the surrounding residential and commercial developments.

As well as providing a host of job opportunities, the project aims to elevate Madinah’s status as a modern Islamic and cultural destination for pilgrims, while improving the quality of life for the city’s residents.

Rua Al-Madinah Holding said that as well as helping to achieve the goals of the Hajj, Umrah, and travel sectors outlined in Saudi Vision 2030, the development would revive the city’s cultural and architectural heritage.

The project will showcase many historical monuments that are of huge significance to the legacy of the Prophet Muhammad and his companions, while the holy city’s unique heritage is reflected in the design of all buildings and facilities