Whatsapp is improving its preexisting features with its newest update

 Whatsapp is now working on launching two new versions of preexisting features including the online status and the camera feature, reports WBI.

Whatsapp has changed the placement of the camera from the community tab to somewhere more accessible. This new feature came forward only recently and is available for only Beta users. It is still under development so we do not know when it will be out for all of its users however we believe it will be a part of the next update.

The app is also going to have a major change in the camera button settings. Users will now have separate buttons for photos and videos. In the current version, there is only a single button that users need to press and hold to record videos. However, in the new update, users will have a video button on the left and a photo button on the right.

Along with this, Whatsapp is also finally fixing the bug that has annoyed thousands of Whatsapp by now. Have you ever scrolled through a chat and landed on a very old conversation instead? This was happening to thousands of users and regardless of complaints, Whatsapp was not addressing the issue. However, with the announcement of its latest update, Whatsapp also promised to fix this particular issue.

Whatsapp has also been giving time to our favorite feature, the ability to control who can see you online. This feature was already out for some Beta users, however, Whatsapp is now rolling this out to even more users. Hopefully, it will reach us soon as well!

The feature works peculiarly. Whatsapp gives users options to choose who can see their last seen. This includes everyone, no one, contacts, and all contacts except the selected individuals. The new option to choose who you're shown online works the same way. It gives you the option to choose between nobody and the same as last seen.

To check whether you are one of the lucky ones who have been blessed with this feature, check your privacy settings in this instance! If you can't find it, unfortunately, you will have to wait for the next update.

We are really happy with Whatsapp's updates this time around and hope to see similar ones shortly as well.

TikTok Announces Major Updates Including A Dislike Button And Bigger Video Descriptions

 TikTok is on a roll recently as the popular video-making app was seen launching an array of new updates for users.

For starters, the app has spoken about the launch of a new dislike button. This has been rolled out for viewers worldwide and will certainly outline any irrelevant comments witnessed across the app.

So you can find this feature in the Comments section and while we first heard about the feature way back in April of this year, it’s great to be seeing it being rolled out now. The idea is to promote kindness on the app, claim experts.

See, the whole initiative is to identify comments that are not only irrelevant but inappropriate. In this way, users can better provide their feedback on a topic and also make the comments section better.

After a user opts to dislike the comment, only they will be the ones getting the notification on their app. So that means others like the owner of the content and the other audience members won’t be notified. Hence, there won’t be any feeling of hatred promoted in the community with this feature. Similarly, creators don’t need to feel demoralized in case they're at the receiving end.

Anyone that wishes to undo their own ‘dislike’ action can do so and so that makes it very similar to dislikes seen on other apps. TikTok has been working on this feature for a while now and it’s great to see the news go public, thanks to social media expert Matt Navarra, who first spotted it. But remember, you can see the total number of dislikes received as no total count is made visible on the post.

Next up, the app reveals they’re increasing the length of video descriptions. TikTok says the whole idea is to better optimize the content of creators as it’s a great opportunity to do so when users are searching.

And we’d just like to inform you of the news, thanks to Matt Navarra that the increase isn’t small. It’s major and by that, we mean an increase of up to 2200 characters! Before it stood at just 300 so as you can see, it’s a mega change.

Other than the fact that it’s going to be easier to search, the app says it also uses the text written to determine which video content it would like to recommend to its users. As Matt Navarra revealed, this is some major news for content creators on the app and could pave the way for TikTok to be more inclined toward transforming into a search engine. After all, what’s better than searching for your videos in the most user-friendly way right?

The change was first spoken about in June and now, the release has begun. So if you’re a content creator that’s looking for better engagement, be sure to add some more keywords like your city or state name so others can relate and give it a view.

Last but not least, the app has launched another exciting feature that allows creators to go live with more guests during their live stream. It’s an innovative multi-guest feature that many will adore.

TikTok is adding a new five-guest limit and each one gets their own separate box so they can attend to the invite and join immediately.

WhatsApp Announces New Update For Android Users, Leaves Them In Awe

 Recently, the social media giant WhatsApp hinted at some updates that left its users in complete excitement.

In the following update, WhatsApp is all set to release the new version where android users would be able to link an android tablet to their existing WhatsApp accounts based on different devices.

This update is named companion mode - tablet support, which is currently available for some beta testers. According to WaBetaInfo, it will be compatible with Android devices 2.22.21.5 and 2.22.21.6.

As per the leaker, the following feature is still under development and will be available soon to android users. Through this update, the users can link their WhatsApp accounts to any secondary device, whether an Android tab or a TV.

Currently, WhatsApp has over 2 billion users. The companion mode feature can be helpful to the company as it has the potential to make its user smart enough. With the following update, the users can simultaneously use Whatsapp on up to 4 devices. They can scan the QR code, and their chats will appear anywhere.

To scan the QR code, the user has to open the WhatsApp settings, link devices, and scan the QR code to link the chats to other secondary devices.

To add more, once a user has synced the chats, he can use WhatsApp on the linked device, whether it's an Android tab or an Apple iPhone. Also, the user can use WhatsApp without an active internet connection as the chats mainly sync to the primary device.

Besides this, as per WBI report, the update is still under consideration, as several changes are due, as now it is only available to a few beta testers. According to the report, advanced features like catching live location on a companion device, better IDE, and a support system aren't still available in this update.

The following update can be a massive turn-around in the history of WhatsApp updates because users would be able to connect and simultaneously use the application on up to 4 devices.

The development team has kept their hopes high for future challenges as they seek further improvements and addition to this feature. From a better supportive environment to a better and upgraded version, WhatsApp is excited to amaze its users too often in the future.

TikTok Deletes Posts Related To ‘Underage’ Medical Treatments After Being Accused Of Damaging Children’s Health

 TikTok has allegedly deleted some posts linked to health remedies for those below the age of 18.

These ailments were those providing aids for conditions like migraines, weight loss, and epilepsy. And that’s when critics stepped in to accuse the app of posing serious health risks to children.

The news has gone viral online because as we all know, TikTok is a leader in terms of popularity with the youth. Therefore, many people feel it has a huge responsibility on its shoulders of putting the right content out there.

TikTok made the decision to eradicate such postings after a famous journal related to pharmacology went public with the shocking findings of teens being given drugs with prescriptions like weight loss pills.

In the same way, we saw the journal mention how ads linked to drugs to combat addiction, drinking, and migraines were also made popular thanks to the app. This is when a young user who was determined to be just 16 was found to be purchasing them.

Health experts claim that such remedies are extremely detrimental to one’s health. And they are designed to suppress one’s appetite so, in the end, you eat less and lose weight through hazardous means. The results are there and people are running after the magic pills, despite knowing what hazards are attached.

The medication is called phentermine and any products based on the same phenomenon went viral online and were seen getting promoted on the platform. And before we forget, the drug isn’t even licensed for being used in the United Kingdom.

The journal adds that after spending 90 minutes taking a glance over the app, the researchers were able to notice how 31 of the app’s most famous posts had marketing related to diet pills. This would assist those wishing to lose some weight.

But doctors are issuing warnings against the trend and say it’s just unbelievingly harmful to anyone, adults or kids. Some of them have been linked to causing birth defects as well as major side effects after use.

No matter what your age is, diet-related matters are extremely sensitive and these ones especially have no evidence-based support through literature. And if you’re below the age of 16, you are definitely more prone to suffering serious consequences.

Meanwhile, another top professor has shed light on how some other drugs are up for sale. This includes topiramate. It’s designed to eliminate epilepsy and other matters like migraines but has never been outlined to treat weight issues.

TikTok says it’s taking the matter really seriously because they take people’s health as their top concern. And anything that fails to meet their community guidelines is getting removed as soon as possible. They vow to continue to take action against such decisions.

The journey claims that it’s happy to see the app take the issue seriously and delete some video content but not everything that was outlined has been removed. Common actions that were found included the likes of deleting videos and banning plenty of accounts that sold weight loss drugs.

As it is, TikTok has been on the radar for quite some time now for allowing sweets based on cannabis that look like gummy bears and skittles to get sold across its website.

A lot of growing research has pinpointed how so many young girls are now happy with the way their body appears and most of them are aged between 10 to 15.

They consider celebs on social media as their ideal role models and are willing to through dangerous attempts to lose weight. And seeing these figures jump over the years has so many worried. So as you can see, social media really has a powerful role in controlling young minds.

H/T: TheGuardian

YouTube Begins Testing New Creator Donation Feature ‘Super Thanks’ In Shorts

 YouTube has recently spoken about how it's very keen on allowing its creators to earn more funds on the app through its popular short-form video feature called Shorts.

In addition to the company’s urge to launch a brand new revenue program for ads on Shorts, it’s also decided to begin beta testing for its creator donation program. Here, fans get the chance to buy comments highlighted on the app, in-stream.

YouTube recently went public with the next phase of this particular expansion and even gave examples related to showing it will work in Shorts too.

As can be seen via a series of screenshots put out by the Creator Insider on its video, viewers get a glimpse of their purchases on Super Thanks. These are messages put up by other creators that have the featured already enabled.

You can find it now on demand in particular markets belonging to creators that are already a part of YouTube’s Partnership initiative. But if you wish to qualify for this, you need to have at least 4000 watch hours in the past year, including 1000 new subscribers across the app.

If you do happen to meet these types of thresholds and happen to be located in a region where it’s active, well, you’re in luck. You can now accept donations through Shorts which will also now put up a highlighted message seen on the chatting stream.

For now, it’s not up for grabs for everyone yet. As YouTube mentioned yesterday, they’re super excited for the testing to commence further and with the launch of its beta to a series of creators, they’re interested in seeing the response. And in the next few months, more and more people can avail the opportunity.

It’s currently still in the early phase of testing but with time, it’s going to provide a major pathway for monetization of Shorts creators across the platform. The app hopes this will add a bigger edge over archrivals like TikTok but is yet to create the right process for monetization for all of its content creators.

But let’s not forget how TikTok does indeed have some form of a new donation feature up for grabs related to top creators. People with more than 100,000 followers on the app can also now get Gifts that are exchanged for cash, giving a direct form of support from their fans and well-wishers.

This is certainly a higher qualification than the classic YPP of YouTube. But you can expect some apps to work hard and bring down their threshold for monetization. This will allow for more creators to get tapped into such chances on their platforms.

This is the next big thing in the world of creator economy, winning hearts and top forms of talent with fans. And that allows them to pave the way for a better space.

YouTube currently stands at a much higher position in this regard. It has sent out over $50 billion already to its creators in the past three or more years. Yet, TikTok is being hailed as the competition to beat. But if YouTube continues to move ahead with brilliant offerings, we feel it really can sweeten today’s deal for some of its biggest stars. This way, YouTube could soon be a major front runner in the video ecosphere.

The only thing that’s lacking is the potential to earn more money on the app and that could really hurt TikTok’s leading stronghold in the market. For now, users of TikTok are very content with its offerings, as they are with Reels as their supplementary channels, as the main focus is on YouTube.

If cross-posting is allowed easily, users may be keen on maximizing their potential to earn more. This means the app needs to get more stars on board for attaining exclusive contracts. For now, the app is doing great.

How Many Hours of Work Does It Take to Buy the iPhone 14?

 Apple’s dominance over the smartphone sector is astounding considering it offers almost exclusively premium phones, but in spite of the fact that this is the case it has managed to keep its growth steady over the past few years. However, one issue that some aspiring buyers face when they are trying you are located.

With all of that having been said and now out of the way, it is important to note that the cheapest iPhone available will always be in the United States since this is where the parent company is headquartered.

An American earning an average salary would need to work just 50 hours to be able to afford this phone, so the low price coupled with the high average income makes this product highly affordable in that market. That means that US citizens would need to work around 6 full days before they have the money for this phone.

While this is definitely a potent combination, the iPhone 14 is still more affordable in two countries namely Switzerland and Luxembourg. That’s mostly thanks to the very high salaries that people in these nations earn. In the US, the latest iPhone will set you back around $830, while in Switzerland it would cost $966 and in Luxembourg $982. Despite that, people in these countries earn a lot more so the phone is more affordable to them as a result.

Moving on to the other end of the spectrum, the country where the iPhone 14 is most expensive is Turkey. This nation has been experiencing a lot of devaluation in its currency which drives the price up because of the fact that this is the sort of thing that could potentially end up making their own currency worth less. However, the iPhone is also far more expensive in dollar terms, costing just under $1,700 which makes it twice as expensive in Turkey than it would be in the US.

If you live in Turkey and earn an average salary, you would need to work a whopping 765 hours to have enough money for the latest Apple flagship with all things having been considered and taken into account. That comes up to 95 working days, so the Turkish people might find this phone to be out of their reach right now.

The Philippines are also a bad place for people that want to buy the iPhone 14. Filipinos have it almost as bad as Turkey, requiring around 756 hours at an average rate of pay for the asking price. Interestingly, the iPhone is not nearly as expensive in this nation as it is in Turkey. The standard iPhone 14 asking price in this island nation is $997 which is comparable to Austria and Hungary. The reason why it takes so many hours to be able to afford one is that the Philippines is a very poor country and people there usually don’t earn a lot.

Global inflationary pressures as well as a series of economic mishaps are making iPhones quite difficult for people to buy. They are often making do with older models, and it will be interesting to see if this impacts Apple’s business strategy moving forward since it wouldn’t want to alienate so many buyers.

H/T: Nukeni

TikTok Takes Inspiration From BeReal And Launches Experimental ‘Now’ Feature

It appears as if Instagram is not the only one to hop onto the daily image-sharing trend. And that’s because we’ve got more news about TikTok taking inspiration from BeReal and launching a new experiment.

The feature will ask users to put up a new image through any of their cameras. The other option is to put up a 10-second video to inform friends about your daily chores or routine. All users are going to get a very small and discreet window to share their details after getting the randomly-timed prompt.

You can look at it as your next update regarding visual status.

This new test is designed to take place over the next few weeks, as confirmed by the app this week. Moreover, it’s going to be available via the usual American app. However, you just might find it your next favorite dedicated app across different nations.

What isn’t surprising is how quite a few features are very limited for teenagers Therefore, anyone seen on the app that’s between the age group 13 to 15 will get comments from their close pals. Meanwhile, until you’re 18, you won’t be given a chance to share content through Explore.

We won’t lie; the news is definitely a very interesting one. After all, archrivals for the popular short video app are often seen taking inspiration from TikTok. Now, the roles appear to be reversed, and it’s thrilling to see.

We definitely see why the app has chosen to go down this path. Taking on BeReal’s core concept means putting up daily posts, and that will have users returning to the app for more content. What more can a platform want?

Similarly, you get the chance to value your social circle and friends more with this idea called Now. Who knows, it might turn out to be a massive game-changer for the platform.

Snapchat For Web Is Finally Out For Users Worldwide

Snap fans are going to fall in love with this next piece of news.

Snapchat for the web is out for different users worldwide. And while it may have been a long time coming, considering the high anticipation involved, it’s time for the app’s fans to celebrate.

The app’s features related to video chats and standard messaging were made available to different browsers in July of this year. But the launch was restricted to a selected few, such as a limited part of the market or those with a paid subscription.

But things are changing for the better, and the feature is up for grabs to those avid users that adore typing or have a bucketload of texts to send out. After all, there’s a much bigger screen involved, not to mention complete access to a whole keyboard too.

While the company says the interface for the web is straight and to the point, you may also utilize it to send images. Did we mention the feasibility of making both video and audio calls?

One of the app’s spokespersons mentioned that many people had loved the video call functionality in recent times. And that fact that it’s being available on the web, too, will be loved more. Just think about video calls of longer duration.

Meanwhile, the spokesperson added that several other core features may arise on the web too. It all depends on how things go and what demands come forward from users.

But that’s not the only happening launch on the app. Snap has recently released its series of widgets for lock screens. This is solely restricted to the iPhone for now. This is right after the company unveiled its iOS 16 for users.

With this new launch, you can create shortcuts for chats you’d like or for those conversations made with those you adore more. Using a single tap firing up your conversations has never been easier than now.

Since we’re still on the subject of shortcuts, we’d also like to inform you that the app will soon entail some more shortcuts located at the topmost part of the chat page.

This is designed to add further convenience so you can now get to your unread Snaps, conversations, or your replies instantly. You’ll be given reminders for other special occasions like birthdays or chats you are yet to open.

Lastly, the app has introduced the Question Sticker feature. You can put them on stories or any choice of Snaps.


In terms of the rollout of these new features, they’ll be coming your way soon.

Pinterest Rolls Out Promotional Campaign That Frames The App In A More Positive Space

 Pinterest just recently launched its latest promotional campaign. The company has decided to frame the app in a more positive light and that means creating distance from anything and everything that was once called its roots.

Today, the app wants to be known as a platform that is free of all forms of judgment and also one that isn’t criticized like the way ‘other’ social media apps are in today’s time.

The new campaign is called ‘Don’t Don’t Yourself’ and as bizarre as it may sound, it’s definitely something worth looking out for. And that’s because we found the concept to be rather unique and interesting.

The campaign was seen highlighting ‘inner saboteurs’ that the app feels are those that hold so many of us back from progressing. So you can see how keen the app is on being an antidote to the concept linked to doubt.

But why is the platform behaving like this and what makes it any more unique than others saying something similar has a lot of critics confused.

In its own words, the company mentioned in its recent blog post how it was collaborating with the UK”s famous studio called ‘Uncommon Creative Studio’ to make the app be perceived as one that’s inspiring people to freely express thoughts. And while we’re being very clear cut about it, the app had a nice spin to it by adding its own puns like ‘anti-don’t’.

But to each, their own, and what really grabbed our attention is how the initiative is quite interesting. And it’s definitely helpful in putting the platform forward as one that’s more creative, not to mention willing to experiment.

For years now, we’ve been seeing the app trying to keep a distance from the world of social networks and the label that comes with it. It's like to call itself a venture that is like a catalog full of ideas and inspiration.

It also has been proven on many occasions that the main focus on the platform is nothing but the content. And that’s remarkably different from other social media apps whose main objective is engagement with the audiences involved.

It’s without a doubt an app that many deem to be a valuable addition to their lives, considering the great amount of creativity and diverse listings involved. But we’re not really sure if we call it space to express your thoughts freely.

For now, let’s just enjoy the campaign that can be found soon in places like Germany, the US, and the UK.

Most Instagram Reels Users Don’t Receive Any Engagement At All, Says New Internal Report

 For a while now, Instagram spoke about how keen it was on competing with its fellow archrival TikTok. And they planned on doing just that through the introduction of short video content such as Reels.

But a new internal report that has been critiqued by WSJ says Reels isn't standing where the tech giant had envisioned it to be. To put it simply, it’s just lagging far behind all forms of competition.

The document went on to detail how most Reels' users on the app are failing to get any engagement. Seeing the news of the platform falling flat on the ground is generally concerning for Meta and the experts feel it’s got a long way to go if it plans on affecting TikTok’s share of the competitive market.

On average, the document went on to prove how out of 11 million content creators that use the app, only 21% are involved in putting up Reels on a monthly basis. And out of those, there has been zero to no engagement at all.

The report that is titled Creators x Reels State of the Union, also proved how TikTok users as a whole tend to spend 197.8 million hours witnessing content on the app daily. On the other hand, users on Instagram are spending nearly one-tenth of that amount, which is about 17 million hours daily.

But seeing this report published really had Meta in a bad mood. The company’s spokesperson was quick to call the report an outdated feature that not only featured incorrect information but also was designed to paint a fake narrative of what the progress for Reels has turned out to be.

Although Meta did admit that it’s got plenty of work to do still on its Reels, it was happy with the progress so far. They also elaborated how promising results are up for grabs while monetization across the platform is also seeing new growth at a faster pace.

Meta concluded by highlighting how more and more people are connecting, watching, and engaging with Reels than what the firm saw previously.

But the reports say otherwise. It claims that the biggest reason why the Reel content is failing on the platform has to do with how there is so much non-original content. Moreover, stats proved how most videos seen have been posted on other apps and then shared on Instagram too. And that causes a general loss of interest from the users’ point of view. After all, who wants to see repetitive content?

One way that the report says you can find recycled videos is by searching for a watermark that can be spotted immediately. And while the firm does try its best to downrank such repetitive content on the app, they do somehow pass the barriers and make its way forward.

The Meta spokesperson says that recycled videos are also not recommended on the app because so many viewers have told them that they’re not a fan of seeing old Reels. Instead, they would much rather prefer to see new and unique content that’s solely designed for the platform. And it makes sense because it’s just so much more inspiring and even entertaining.

The timing of this report is rather unique. It arises shortly after one of the app’s attempts to display more video content on the platform failed miserably.

A lot of celebs and the majority of users on the app protested against the idea of testing full-screen displays of Instagram. Similarly, they weren’t in favor of Facebook’s algorithm being like TikTok’s.

So as you can see, Instagram has been through a lot in recent times and this report isn’t comforting either.

Google Releases New Digital Tools Aimed To Assist Small Scale Businesses

 Google is on a mission to participate in Europe’s Small Scale Business Week by launching an array of features.

These arise in the form of digital tools that really allow SMBs to succeed in today’s competitive environment.

Remember, any help that SMBs can get after being drastically affected by the pandemic is always welcomed. And this seems to be hitting the target greatly in that respect.

Google recently quoted stats from the European Commission relating to how 99% of firms operating in the EU were actually small scale. And they’re famous for employing nearly 100 million individuals, which adds to the economy’s backbone.

Therefore, the new support program is designed to provide great value in assisting such small firms up and running in the business game again. It also hopes they can tune back into the digital realm so they’re more focused and stay informed at all times.

For starters, the tech giant spoke about introducing free-of-cost training features for all SMBs scattered across the European Union.

Google also made it a point to highlight where it’s currently working in Spain, offering scholarships to different SMBs. This is designed to fuel various chances that their business and overall workforce can benefit from.

In the same way, there was much chit-chat about Germany and how Google is busy with the launch of free training conducted online. This will assist small firms in gaining access to better digital skills and also allow them to expand online.

Google sees these chances are golden opportunities to create valuable pathways that enable firms in the EU to build and grow their presence online. And by taking insights from the search engine giant’s team of marketing experts directly, what could possibly be better?

Similarly, the company also highlighted how it was creating the best support programs for various firms scattered across Ireland, Spain, and Germany. These were highlighted to entail access to Google Workspace for three months, free of cost. Other than that, there were options to attain the Chromebook at discounted rates, and also two whole months of free access to Shopify.

And in Germany only, there will be up to 40% off of Google Domains. How’s that for some exciting ventures? Google says all of the features can be taken advantage of through the firm’s website for Small Business Week.

Meanwhile, it boldly outlined how all of its assistance packages on offer will be granted only to those SMBs that meet the company’s criteria for eligibility. And that deadline is September 16th.

Last but not least, the company is also launching its ‘Heroes of Small Business. This is where users get the chance to send in their picks for the best SMBs in Spain and they could end up winning greater chances of getting help from Google.

Google also says that all SMBs across Europe can now verify Business profiles through its search feature and also through its Google Map application.

Moreover, those in search of a little added push and help should definitely avail this great opportunity of assistance packages. After all, there’s nothing better than a little added insight from the experts of the industry. Do you agree?

How Many Top Apps Make Use Of Apple Search Ads? The Findings Of This Study May Surprise You

 In the past year, Search Ads from tech giant Apple have turned into an increasingly popular venture. You’ll be amazed to learn how so many huge firms have set aside giant budgets that ensure the right spending takes place on the App Store.

And then we had the app tracking transparency from WhatsApp come forward, which really helped a lot.

But how many leading iOS apps actually make use of search ads? Well, a new App Intelligence study by AF used state-of-the-art suite tools to find the answer. And according to that analysis, the results are surprising.

To keep it short and sweet, the answer is a lot! The top 100 biggest earning applications were analyzed in each subject on the App store. They were then ranked according to the number of apps they were running through Search Ads.

And that’s when they found out that 61% of top iOS apps ran Apple’s search ads, wow!

As far as categories are concerned, well, it’s education that people appear to show the greatest investments upon. Nearly 70% of those earning the most revenue were related to this niche. It couldn’t make more sense than this, considering the timing at the moment.

Remember, it’s back-to-school season and such applications are definitely in popular demand.

But closely following that niche comes the world of health and fitness. You’d be amazed at how so many people are willing to get back on track with their health and are turning to apps to do just that.

Other commonly inquired-about categories included the world of business, music, graphics, design, games, and even navigation. But what exactly do these stats mean? Does it actually hint that apps use search ads from Apple if they wish to make money across the App Store? Perhaps you’re wondering such leading apps use the money they generate to spend on getting Search Ads.

Well, the answer is that both these scenarios take place. Some of the applications continue to be in demand thanks to the company’s Search Ads. Meanwhile, so many famous apps continue to use ads so they can compete with other archrivals in the industry.

This is definitely defining the real purpose of such ads. It’s much better when they happen to be located in the search results too.

For a while now, we saw the leading iPhone maker have their leg up against all other ad networks, thanks to these ad placements. They managed to serve their intended audiences perfectly.

And since advertisers actually don’t end up gaining access to many of its features, well, we know the company has plenty of hidden tricks up its sleeve that it fails to show publicly. But we do hope to see them arise in the near future.

The reason for this behavior could be simple. It has to do with the fact that ad placements do not need interactions from users. They’re magical in every sense.

There is even a massive debate circulating whether Apple’s rule of ridding third parties from targeting users was fair or not. So it’s a sticky mess.

YouTube Tests New Analytics Options For Its Creator Studio So Users Gain More Insights

 Popular video search engine YouTube is busy testing a set of analytics options for its Creator Studio. The company says its goal is to help provide users with more insights that could assist them in better creating their content strategy.

The platform even previewed some of the options at hand that highlight how users engage, search, and carry out different activities on the app. It also showed how they were currently testing various topics seen across the platform.

All in all, these new functionalities are going to be incorporated into the app’s Search Insights which was heard of last year. Meanwhile, the feature’s first phase was launched in April of this year.

This was the first time that creators got a better idea of what people are loving on their channels and across others’ channels.

The firm adds how the new launch could really be so helpful in terms of planning. But to see the app take more interest in giving that approach some more depth is truly wonderful. This way, so many creators get the chance to see what’s trending and which topics are floating people’s boats. Hence, what more do you need to create the ultimate search strategy than this?

The newest addition being added first is called Watch Interest. This is available only on desktop and puts plenty of information on display as what is trending in the world of search on the app. But now there is more news about the addition of Watch Activity for any topic.

For you’re targeting a particular topic, it’s always a great idea to see what’s new in that particular niche, the company adds. So if we really had to summaries it all, well, you can now get the greatest idea of what your viewers are watching with interest and how they’re moving from one particular video content to the next, depending on the recommendations at hand.

It’s amazing how technology can now tell you how users are jumping from one video to another with a single tap. And that too, it’s without the entrance of any key term. We feel there’s no better way to add value to your strategy than this.

But that’s not all. The platform wishes to include some more insights linked to what your audience is watching on any particular topic. This information will end up showing users a guide on how to base their new strategy for content effectively.

Similarly, the analytics will also give users some added details about what’s interesting in terms of a certain topic. And that could end up giving you great returns in the long term. After all, you’re maximizing appeals to your specific users.

Last but not least, we’ve got some interesting information about how the feature will also entail personalized insights linked to what your target viewers are loving and saving.

Experts say that saving a video is a very wonderful indication of what sparks a user’s interest. So you certainly want to pick up on that. Similarly, we’ve heard the app speak about getting your planning straight through engagement data. This will put certain interests on display regarding specific niches.

You can think of it as a manner of shining light linked to gaining the best chances out there to grow and become a better creator.

So as you can see, you can now bid farewell to older approaches and adopt newer ones linked to real trends out there, instead of simply putting heavy emphasis on promotions.

The insights feature is being tested now but the platform hopes to roll it out soon to all creators so they can benefit in the future.

What Is The Current State Of The Global Creator Economy? This New Study Reveals It All

 A new study is shedding light on the current state of the creator economy around the globe. And after surveying around 9000 different creators, some facts are definitely worth a glance.

Just when you thought content creators only wanted to be famous influencers, here comes a new study to prove that theory wrong. Today, many are aligning themselves in a manner where they’re looked upon as business owners.

Today’s current state of the economy has made us realize one thing. More than 50% of firms in the US are planning to terminate jobs because they simply can’t pull through with this much recession. Even the tech industry has hit rock bottom in this regard.

But despite these facts, you’ll be intrigued to learn that there are still more and more content creators arising in the market. A total of 165 million people globally identify themselves as creators, over the last two years.

In America alone, we’re seeing the uprising of 35 million creators ever since the COVID-19 pandemic began, as proven by Adobe’s data.

Around 9000 creators underwent a recent survey in May and the sample size comprised mostly online creators hailing from Gen z. These came under the 16 to 24-year age bracket. And whatever estimates were released had to do with the sample size of the survey at hand.

We saw the firm enter into a partnership alongside Edelman Data and Intelligence for this particular study that arose across nearly 9 different nations. From Span and Japan to the US and Brazil, the list is quite long.

A creator was defined as a person above the 18-year age group that indulges in creative activities like writing, graphic designing, photography, and more. All of their posts are updated on a daily basis across an online platform.

On the other hand, the report highlighted the difference that stood out between an influencer and a creator. The former is the name given to creators that have a fan base greater than 5000 people across their social media platforms. Moreover, they earn money from whatever content that’s regularly posted.

Some important highlights of the Adobe report included how creators of today are more fond of being entrepreneurs as compared to attaining that influencer status. Yes, brands and their associated affiliate marketing definitely comprise a huge part of the income that creators get but nearly half of these people don’t want wish to be an influencer.

That’s just not what their end target is. There is more interest in having a business that they can call their own. And interestingly, nearly 17% of these people already have one that they’re focusing on.

So many creators want to follow the path taken by moguls in the world of social media. Common names like Emma Chamberlain and Jackie Aina were included. These women, one whose business is coffee and the other whose goods include candles, have great things going for them.

Other than that, the report spoke about how much revenue was being generated by creators. Yes, they work hard and stats prove that it’s definitely paying off for them. As far as figures are concerned, influencers make around $4700 while creators can attain up to $3000 each month.

For their work schedule, well, it’s around 15 hours a week for influencers while creators worked just 9 hours. And the money would be allotted on an hourly basis. Other than that, they’re combining their full-time job with this social media gig so the money is plenty.

Adobe also showed how the majority of creators were actually millennials but Gen Z did have a minority representation. And lastly, many creators found their job to be mentally pleasing and a break from hectic work life.

TikTok Surpasses Facebook and Instagram Among British Users

 The rise of TikTok has been nothing short of meteoric, and while the social media platform has faced controversies related to potentially harvesting data for the Chinese government, its popularity continues to increase unabated. For example, the British legislative assembly recently suspended its own TikTok account for fear of leaking sensitive data to a foreign power, but in spite of the fact that this is the case the citizens of the island nation have been using TikTok more and more frequently as of late.

TikTok is now the best performing social media platform out there in terms of average time spent by users, with British consumers spending an average of 49 minutes on it per day. With all of that having been said and now out of the way, it is important to note that this has put it in the lead ahead of Facebook, whose average time spent fell to 43 minutes this year after reaching a high of 47 minutes in 2020.

TikTok has also turned into yet another competitor that is giving Snapchat a run for its money, turning into the third most popular social media platform in the UK after taking this position from Snapchat. Both Instagram and Snapchat have seen a muted rate of growth in terms of average user time spent, with both platforms being stuck at 29 and 25 minutes per day respectively.

It is estimated that the total number of British users who use TikTok will go up to 21.1 million by 2026, which would represent about half of all mobile users in the island nation. This is resulting in a whopping 192% increase in TikTok’s in app revenue from British users, and as it enters the social commerce arena this rate of revenue will have nowhere to go but up.

The UK is lagging behind in social commerce, which leaves TikTok well poised to introduce the concept to the market before its better established competitors such as Facebook and Instagram get the chance to. Britain is only behind China in terms of ecommerce adoption, and that creates the perfect storm for TikTok to make its entry.

H/T: InsiderIntelligence

MFA is Powerless Against This Vicious New Hacking Tool

 Countless security protocols have been put into place in order to stave off potential cyberattacks, but in spite of the fact that this is the case hackers, malicious actors and cybercriminals only keep upping the ante. This has resulted in a cyber arms race, with cybersecurity professionals often playing catchup with the aforementioned malicious actors once all has been said and is now out of the way.

With all of that having been said and now out of the way, it is important to note that a brand new hacking tool has just been noted which might topple the current cybersecurity infrastructure that so many rely on to keep themselves safe online. This tool is called EvilProxy, and it can potentially steal authentication tokens used for MFA on websites with all things having been considered and taken into account.

The most concerning thing about this hacking tool is how easy it is to use because of the fact that this is the sort of thing that could potentially end up turning inexperienced newbie hackers into seasoned professionals who can pose a major threat. A cybersecurity research firm by the name of Resecurity is first discovered this hacking tool which was going by the name of Moloch at that time. They found it widely available on the dark web as PaaS platform which stands for Phishing as a Service.

This hacking tool can significantly improve the efficacy of phishing attacks. It works by taking you to a legitimate login page, one that would not contain any of the red flags that may have made users aware that their information is about to be stolen. The hacking tool then redirects the information that is put in, and that can result in even the most cautious of users having their log in data end up in the wrong hands.

Cybercrime is turning into an industry in its own right, and cybersecurity researchers will have to figure out a way to get ahead of the curve. Until that happens, the risks that are found on the internet will continue to multiply and become more pronounced.