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Showing posts with label copywriting. Show all posts
Showing posts with label copywriting. Show all posts

Instagram’s New Guide Helps Creators Optimize Recommended Content

 Instagram has managed to turn itself into a respectable hub for influencers as well as content creators, with many members of these professions using Instagram as their primary mode of communicating with their various followers and patrons. A powerful tool that Instagram has to offer is that of content recommendations, and most users will have seen such content on their timelines. Recommended content is based on user interests, and it can be useful for creators because of the fact that this is the sort of thing that could potentially end up giving them access to a much wider audience.


The social media platform has just published a guide that is meant to help content creators increase their chances of having their content get recommended to potential viewers. With all of that having been said and now out of the way, it is important to note that adhering to Instagram’s strict content guidelines should be of paramount importance. Any violence, use of regulated substances or sexual suggestion would make content ineligible since it would go against Instagram’s content policies once all has been said and is now out of the way.

There are also three best practices that Instagram has highlighted which can give up and coming content creators a real boost. The first best practice is to focus on the creation of original content. Content aggregator accounts might be able to take advantage of YouTube’s algorithm, but it seems that Instagram is more interested in creators who are working on original productions.

Another tip that Instagram has given in this report is that creators should incorporate reels into their content strategies moving forward. The Meta subsidiary was instrumental in the genericizing of Snap’s formerly unique feature of Stories, and the company clearly wants to double down on this popular feature. Content creators adopting the feature will bring more eyes to it, so any creator that wants to get a free shoutout should look into that.

Finally, Instagram has recommended that all creators try to optimize their content for search. This includes adding the right keywords, drafting captions that are vivid and descriptive and perhaps most importantly adding all the relevant hashtags. In spite of the fact that this is the case, creators should avoid using excessive hashtags since this can have a harmful impact on their stature in the eyes of Instagram’s algorithm, and they might find their rankings slipping as a result.

According to a recent tweet put out by Instagram head Adam Mosseri, recommendations will be a big part of Instagram’s short term strategy. In the words of Mosseri, Instagram will be doubling down on recommendations and might even start showing more of them to users.

This gives content creators the chance to obtain a new avenue for gaining more followers than might have been the case otherwise. Instagram is clearly trying to compete with its age old rival YouTube as well as the new competitor that it has found in TikTok. Making recommendations can increase usage time per user, and it can also allow users to start treating Instagram as more of a content hub for entertainment and education rather than just being a simple social media platform for sharing images.

How Instagram recommendations work

We look at a number of signals to personalise recommendations, such as how many and how quickly other people are liking, commenting, sharing and saving a post; a person's interaction history with the person who posted; other posts a person has liked or commented on. We also give people a lot of different controls over what they see on Instagram, including the ability to tell us if they're not interested in something or have a different comfort level with more sensitive content. This all works together to power our recommendation system and help us get your content or account in front of the people who are most likely to join your community or become your next biggest fans.

Monitor your insights

Fluctuations in reach are common, but if you're using a business or creator account you can check your Instagram insights to monitor trends and content performance. Watch out for patterns and keep tabs on which pieces of content are getting more reach to help inform your content strategy. Within Insights, you can break down accounts reached by followers and non-followers so that you can see how much of your reach is coming from people who don't already follow you – and track that over time by changing the time frame selected. We're also working on tools to provide more transparency into your account's eligibility to be recommended and will share an update here soon.



Twitter Finally Starts Making Money Again With 24% Revenue Boost in August

 Twitter used to be a major heavyweight in the world of social media, but with all of that having been said and now out of the way it is important to note that the former social media superpower failed to capitalize on its initial popularity. Competitors like Facebook got the edge over Twitter, but in spite of the fact that this is the case Twitter continues to hold its own thanks to its hefty monthly active user count.


However, one area that Twitter has really been lagging behind in is in-app revenue. The social media platform has historically struggled to monetize its user base, but this year proved that the site still had some growth. While Twitter has had a rough summer so far, with in app revenue growth rates in June and July plummeting to 1% and 5% respectively, it appears that the platform is making a comeback with all things having been considered and taken into account.

Estimates for Twitter’s in-app revenue in August show an excellent 24% increase, which is the highest rate of growth that the platform has seen since January. That has brought its in-app revenue to over half a million for the first time in its history. 90% of the $574,000 that Twitter earned through in app revenue in August came from the App Store, which suggests that a majority of Twitter’s big earners are iOS users.

Twitter has managed to turn the ship around, but it still has a long way to go. The fact that this major company only crossed half a million dollars from in app revenue just last month is a testament to the sluggish rate of growth that this company has managed to acquire so far. Still, Twitter has pioneered in app revenue as a new way of earning money, and while competitors like Snapchat have fine tuned the concept by offering more features for a lower price, Twitter might be able to use this great month to invest in future growth. It will be interesting to see if Twitter’s stellar growth rate continues for the rest of the year.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.



Saudi Arabia reports 66 new COVID-19 cases, 3 deaths

 


  • Of the new infections, 27 were recorded in Riyadh and 10 in Jeddah

JEDDAH: Saudi Arabia reported 66 new cases of COVID-19 on Saturday, according to the Ministry of Health. As a result, the total number of cases in the Kingdom over the course of the pandemic grew to 813,682.

The authorities also confirmed three new COVID-19-related deaths, raising the total number of fatalities to 9,302.

Of the new infections, 27 were recorded in Riyadh and 10 in Jeddah. Several other cities recorded fewer than 10 new cases each.

The ministry also announced that 68 patients had recovered from COVID-19, bringing the total number of recoveries to 800,817.

It said that 3,563 COVID-19 cases were still active.Saudi Arabia reports 66 new COVID-19 cases, 3 deaths


TikTok Offers Better Engagement Than Any Other Social Media, New Report Reveals

 TikTok has had a glorious success story so far, and its sudden rise in popularity has spurred its competitors to adopt some or all of its features. TikTok also offers a lot of value to brands because of the fact that this is the sort of thing that could potentially end up giving them a new frontier to target prospective consumers in. In spite of the fact that this is the case, most brands still aren’t maximizing the potential of TikTok with all things having been considered and taken into account.


A social analytics company by the name of Rival IQ recently put out some data that sheds some light on the engagement rates that brands can see on the video streaming app. With all of that having been said and now out of the way, it is important to note that TikTok offers an excellent engagement rate of 4.1%. This is a lot higher than the engagement rate for every other social media platform including Facebook, Twitter as well as Instagram.

The best performing brands on TikTok belonged to sports teams, learning institutions focusing on higher learning along with non-profits. Companies offering higher education saw the best engagement rates of all at just under 10% or 9.9% to be precise. Coming in second are various sports teams with an engagement rate of around 7.6%, followed by non-profits at 6.4%.

Plenty of other industries and sectors are also seeing healthy engagement rates, such as in the case of food and beverage companies whose TikTok posts received a 4.5% engagement rate which is higher than the median across TikTok when all niches are factored in.

The primary feature that is making TikTok such a hotbed for digital marketing investment is its video centric nature. Over 40% of digital ad spends are going towards video based content, and TikTok has the added advantage of a lower saturation rate. Brands tend to post 4.6 times per week on Instagram and 5 times a week on Twitter, so TikTok’s average weekly post rate of 1.8 allows the platform to be less cluttered for its users.



Google has come up with a new feature that will allow users to save things using bookmarks

 Google is the most popular search engine with billions of people using the app every day. While on the app on our mobiles we often want to save a page that we want to come back to later and can’t remember the URL, this is where Google’s new feature comes in.


First, a quick recap is in order, so last year in September Google redesigned the collection tab so that it had a much better user interface and was easier to use. Now Google has taken another step forward and integrated the bookmark option with the search results.

The app has long since been home to the “add to collection” button, but now that has been replaced with the bookmark option.

The app has now brought the bookmark option to the built-in browser to reside alongside the hamburger menu of “about the page” and other actions. Tapping on the button will lead to a small split screen tab opening up with the option to select what folders you want to add the result into. The tab also sports the ability to change the folder the page was added to if the need to do it arises. One thing that should be noted is that the small bookmark marker will stay there even if you search again with a different keyword but with the same results.

The saved items can be viewed through either the collections tab or through the web directly as well. You can make as many collections as you would like and save pages to your heart's fill. You can save not only pages but movies, books, locations, etc.

The ability to save with this feature is still not very out in the world and is only available for a few logged in users according to an article by 9to5G. Once this feature becomes widely rolled out, we will make sure to inform you.



Islamic Development Bank Group says it’s ready to support Pakistan after devastating floods


 

  • Group commended Pakistani authorities and relief agencies for their efforts to bring relief to victims
  • Pakistan is a member country of the group

RIYADH: The Islamic Development Bank Group said it is ready to support the Pakistani government’s efforts to address the impact of devastating floods in the country on Wednesday.

Record monsoon rains and melting glaciers in northern mountains have triggered floods that have killed at least 1,191 people, including 399 children, in the Asian country.

The group, of which Pakistan is a member country, commended the Pakistani authorities and relief agencies for their extraordinary efforts to bring relief to the victims and provide crucial humanitarian assistance.

It expressed its solidarity with the government and people of Pakistan, and called on the international development community, UN agencies, and international organizations to deliver lifesaving and livelihood assistance, such as health services, food, clean water, and shelter.

The IsDB Group said it reiterates its commitment to stand shoulder to shoulder with the government of Pakistan, along with other development partners, to mitigate the negative impact of the floods.

On Thursday, southern Pakistan braced for more flooding as a surge of water flowed down the Indus river.

The military said it had evacuated some 50,000 people, including 1,000 by air, since rescue efforts began.

Conclusion Starters Writing Tips for Students

 Conclusion Starters can be used as the final word in the closing paragraph of your posts. To understand students' work, many professionals read the identical conclusion line in a research study. A good conclusion paragraph provides a reader with a summary of what you discussed in the paper. It entails avoiding new facts and concepts in any communication. The concluding sentence must finish the major concepts so that the readers are not confused.



However, writing a solid closing paragraph is not as straightforward as it seems. It requires a certain level of essay writing skills to deliver a quality conclusion. While we will show you how to write one in this article, you can always use the service of a professional essay writer if you don’t feel confident enough.

What is the purpose of Conclusion Paragraph Starters?

When learning how and where to begin a finding, it is critical to grasp why your conclusion is so significant in the first place. Your penultimate sentence is effectively an essay. You show your readers that you completed what you said at the beginning of the essay (in your introduction). In other words, you are also offering your audience a chance to develop their own educated judgment or conclusion about the issue or notions.

Your finding clearly demonstrates to your audience that the data and proof you gave are towards the end of your closing paragraph openers and that it is an elevated opportunity to reflect. Alternatively, after pouring your heart and soul into one essay, you choose to leave it hanging, leaving them with nothing to absorb.

What should I include in my conclusion?

When writing a thesis or an essay, there are several efficient ways to evoke the concluding statement.

1. Create an excellent essay conclusion: Start with “having discovered..." When you begin your ending sentence with such a conclusion paragraph, you provide the viewer a sensation of completion of one composition.

2. Arrange these point locations around each other. Then, in the final phrase, you will provide a brief review of all the key areas of work.

3. Represent minor details and avoid pursuing further proof. Access no new data beyond what has already been presented in the article.

4. Join a termination sentence. Overall, this section includes open questions, concluding statements, quotations, and sometimes an invitation to act.

5. Go through the final words as many times as you can. You might, for example, incorporate phrases, sermons, and examples that identify the audience of your piece.

Characteristics of effective final sentences

Students must realize that they may produce good last paragraphs in addition to making the last argument obvious. Specific features include:
  • Consider the most important components of a statement.
  • The subject is being revisited.
  • The conclusion paragraph contains the sentence's conclusion.
  • Display no fresh ideas or topics.
A professional homework helper understands that different types of ending sentences will have distinct final phrases. Narratives, descriptions, analogies, contrast, and argumentation are examples of such writing styles.

Benefits of Conclusion Starters

The conclusion paragraph is an important section for highlighting the subject matter of the essay and attracting the attention of your readers. This final line informs the reader that the work has come to a conclusion. The benefits include:
  • A clear summary of the article.
  • It should function as a symbol for viewers, reinforcing the strength of your ideas.
  • It depicts facts and vital proof that support the writers' viewpoints.
  • Lesser comments, identifies difficulties, and promotes subscription
A weak conclusion, poor language skills, disjointed words, and unstable grammar all contribute to a reader's work in many ways.

Speech Conclusion Starter Examples

If you are a college, high school, or middle school student, you will most likely receive multiple research papers, speeches, or lectures. When you chose to end an article or speech, you just had to choose a suitable ending for the overall tone. Grade miners have proficient essay writers that can help deliver a quality essay with the perfect conclusion.

You can start the final lines for your essays with the following words or phrases:
  • Regarded all things
  • Obviously
  • In the perspective of these points
  • I do not believe we could do anything but the end.
  • To reach the conclusion
  • To the concluding
  • Broadly speaking
  • With that thought in mind
  • I presume that
Here is an article you might be interested in: Which is More Important: Sleep or do Homework?

Because a research study focuses on presenting the findings of a specific study, the outcome generally focuses on major findings and their implications. It is often expected that the article would conclude with a request for more research in the form of another study of a comparable issue or maybe a related investigation for research publications. The tone should be built with the expectation of viewers having advanced topic expertise in mind.

You might use the following lines to end your sentence openers for essays: According to the findings.
  • In brief
  • Summarize
  • Finally
  • Shortly
  • Last but not least
  • A word for that
  • Summary
  • At last
  • Finishing
  • So
  • All in all
  • In the end
Bio:
Jilian Woods is a top-notch writer with 7 years of experience in academic papers: all of the essay types, research, and term papers. When it comes to A+ academic writing, you possibly can’t find someone better. Jilian also has a master’s degree in journalism. She’s also a guest contributor on various informational resources, covering the most trending topics.