Twitter Finally Starts Making Money Again With 24% Revenue Boost in August

 Twitter used to be a major heavyweight in the world of social media, but with all of that having been said and now out of the way it is important to note that the former social media superpower failed to capitalize on its initial popularity. Competitors like Facebook got the edge over Twitter, but in spite of the fact that this is the case Twitter continues to hold its own thanks to its hefty monthly active user count.

However, one area that Twitter has really been lagging behind in is in-app revenue. The social media platform has historically struggled to monetize its user base, but this year proved that the site still had some growth. While Twitter has had a rough summer so far, with in app revenue growth rates in June and July plummeting to 1% and 5% respectively, it appears that the platform is making a comeback with all things having been considered and taken into account.

Estimates for Twitter’s in-app revenue in August show an excellent 24% increase, which is the highest rate of growth that the platform has seen since January. That has brought its in-app revenue to over half a million for the first time in its history. 90% of the $574,000 that Twitter earned through in app revenue in August came from the App Store, which suggests that a majority of Twitter’s big earners are iOS users.

Twitter has managed to turn the ship around, but it still has a long way to go. The fact that this major company only crossed half a million dollars from in app revenue just last month is a testament to the sluggish rate of growth that this company has managed to acquire so far. Still, Twitter has pioneered in app revenue as a new way of earning money, and while competitors like Snapchat have fine tuned the concept by offering more features for a lower price, Twitter might be able to use this great month to invest in future growth. It will be interesting to see if Twitter’s stellar growth rate continues for the rest of the year.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Saudi Arabia reports 66 new COVID-19 cases, 3 deaths

 

• Of the new infections, 27 were recorded in Riyadh and 10 in Jeddah

JEDDAH: Saudi Arabia reported 66 new cases of COVID-19 on Saturday, according to the Ministry of Health. As a result, the total number of cases in the Kingdom over the course of the pandemic grew to 813,682.

The authorities also confirmed three new COVID-19-related deaths, raising the total number of fatalities to 9,302.

Of the new infections, 27 were recorded in Riyadh and 10 in Jeddah. Several other cities recorded fewer than 10 new cases each.

The ministry also announced that 68 patients had recovered from COVID-19, bringing the total number of recoveries to 800,817.

It said that 3,563 COVID-19 cases were still active.Saudi Arabia reports 66 new COVID-19 cases, 3 deaths

TikTok Offers Better Engagement Than Any Other Social Media, New Report Reveals

 TikTok has had a glorious success story so far, and its sudden rise in popularity has spurred its competitors to adopt some or all of its features. TikTok also offers a lot of value to brands because of the fact that this is the sort of thing that could potentially end up giving them a new frontier to target prospective consumers in. In spite of the fact that this is the case, most brands still aren’t maximizing the potential of TikTok with all things having been considered and taken into account.

A social analytics company by the name of Rival IQ recently put out some data that sheds some light on the engagement rates that brands can see on the video streaming app. With all of that having been said and now out of the way, it is important to note that TikTok offers an excellent engagement rate of 4.1%. This is a lot higher than the engagement rate for every other social media platform including Facebook, Twitter as well as Instagram.

The best performing brands on TikTok belonged to sports teams, learning institutions focusing on higher learning along with non-profits. Companies offering higher education saw the best engagement rates of all at just under 10% or 9.9% to be precise. Coming in second are various sports teams with an engagement rate of around 7.6%, followed by non-profits at 6.4%.

Plenty of other industries and sectors are also seeing healthy engagement rates, such as in the case of food and beverage companies whose TikTok posts received a 4.5% engagement rate which is higher than the median across TikTok when all niches are factored in.

The primary feature that is making TikTok such a hotbed for digital marketing investment is its video centric nature. Over 40% of digital ad spends are going towards video based content, and TikTok has the added advantage of a lower saturation rate. Brands tend to post 4.6 times per week on Instagram and 5 times a week on Twitter, so TikTok’s average weekly post rate of 1.8 allows the platform to be less cluttered for its users.

Google has come up with a new feature that will allow users to save things using bookmarks

 Google is the most popular search engine with billions of people using the app every day. While on the app on our mobiles we often want to save a page that we want to come back to later and can’t remember the URL, this is where Google’s new feature comes in.

First, a quick recap is in order, so last year in September Google redesigned the collection tab so that it had a much better user interface and was easier to use. Now Google has taken another step forward and integrated the bookmark option with the search results.

The app has long since been home to the “add to collection” button, but now that has been replaced with the bookmark option.

The app has now brought the bookmark option to the built-in browser to reside alongside the hamburger menu of “about the page” and other actions. Tapping on the button will lead to a small split screen tab opening up with the option to select what folders you want to add the result into. The tab also sports the ability to change the folder the page was added to if the need to do it arises. One thing that should be noted is that the small bookmark marker will stay there even if you search again with a different keyword but with the same results.

The saved items can be viewed through either the collections tab or through the web directly as well. You can make as many collections as you would like and save pages to your heart's fill. You can save not only pages but movies, books, locations, etc.

The ability to save with this feature is still not very out in the world and is only available for a few logged in users according to an article by 9to5G. Once this feature becomes widely rolled out, we will make sure to inform you.